Daalely

Daalely — meaning "my guide" in Arabic — is a bilingual classified ads marketplace where users can buy and sell anything freely and safely. eHull has been part of this project since its early days, initially working with an open-source PHP platform before later rebuilding the entire site from scratch with a current stack and a completely new design.

The Platform

Daalely operates in both English and Arabic, serving a broad international audience. The platform allows users to browse categories, post free ads, and connect with buyers and sellers across a wide range of categories including electronics, vehicles, real estate, and jobs — with a straightforward, no-hidden-fees model that puts the user first.

Phase 1 — Launch & Management

The platform was first launched in 2014 using a PHP open-source classified ads solution. eHull managed and maintained the platform through its early growth — handling hosting, updates, customisations, and ongoing technical support as the user base developed.

Phase 2 — Full Rebuild from Scratch

As the platform matured, a full rebuild was undertaken to give Daalely a more solid base and a new look. eHull built the new platform entirely from scratch:

• Custom-built classified ads platform — Next.js (App Router) frontend with a Laravel + Sanctum API backend — built entirely from scratch

• Bilingual support — full English and Arabic (RTL) versions, switchable from the header

• Category browsing across Electronics, Vehicles, Real Estate, Jobs, and more

• Free ad posting — users post in minutes with no registration fees or hidden charges

• User accounts with login, signup, and listing management

• Safe and secure transaction framework to protect both buyers and sellers

• Mobile-first, fully responsive design with built-in dark mode

• Google Analytics 4 for traffic and behaviour tracking

• SEO-optimised structure for category and listing pages

A Long-Term Project

Daalely represents a decade-long client relationship — from the initial open-source setup through ongoing management to a full rebuild. It's a project that reflects eHull's ability to grow with a client and deliver at every stage, from early-phase platforms to full custom builds.

Visit Daalely →