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Daalely
Daalely — 'my guide' in Arabic — is a bilingual classified ads marketplace built from scratch by eHull. A long-standing platform originally launched in 2014, now fully rebuilt with a modern stack and fresh design.
Daalely — meaning "my guide" in Arabic — is a bilingual classified ads marketplace where users can buy and sell anything freely and safely. eHull has been part of this project since its early days, initially working with an open-source PHP platform before later rebuilding the entire site from scratch with a modern stack and a completely new design.
The Platform
Daalely operates in both English and Arabic, serving a broad international audience. The platform allows users to browse categories, post free ads, and connect with buyers and sellers across a wide range of categories including electronics, vehicles, real estate, and jobs — with a straightforward, no-hidden-fees model that puts the user first.
Phase 1 — Launch & Management
The platform was first launched in 2014 using a PHP open-source classified ads solution. eHull managed and maintained the platform through its early growth — handling hosting, updates, customisations, and ongoing technical support as the user base developed.
Phase 2 — Full Rebuild from Scratch
As the platform matured, a full rebuild was undertaken to give Daalely a modern, scalable foundation and a fresh visual identity. eHull built the new platform entirely from scratch:
- Custom-built classified ads platform — Next.js (App Router) frontend with a Laravel + Sanctum API backend — built entirely from scratch
- Bilingual support — full English and Arabic (RTL) versions, switchable from the header
- Category browsing across Electronics, Vehicles, Real Estate, Jobs, and more
- Free ad posting — users post in minutes with no registration fees or hidden charges
- User accounts with login, signup, and listing management
- Safe and secure transaction framework to protect both buyers and sellers
- Mobile-first, fully responsive design with built-in dark mode
- Google Analytics 4 for traffic and behaviour tracking
- SEO-optimised structure for category and listing pages
A Long-Term Project
Daalely represents a decade-long client relationship — from the initial open-source setup through ongoing management to a ground-up rebuild. It's a project that reflects eHull's ability to grow with a client and deliver at every stage, from early-phase platforms to full custom builds.
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