Daalely

Daalely — 'my guide' in Arabic — is a bilingual classified ads marketplace built from scratch by eHull. A long-standing platform originally launched in 2014, now fully rebuilt with a modern stack and fresh design.

Daalely

Daalely — meaning "my guide" in Arabic — is a bilingual classified ads marketplace where users can buy and sell anything freely and safely. eHull has been part of this project since its early days, initially working with an open-source PHP platform before later rebuilding the entire site from scratch with a modern stack and a completely new design.

The Platform

Daalely operates in both English and Arabic, serving a broad international audience. The platform allows users to browse categories, post free ads, and connect with buyers and sellers across a wide range of categories including electronics, vehicles, real estate, and jobs — with a straightforward, no-hidden-fees model that puts the user first.

Phase 1 — Launch & Management

The platform was first launched in 2014 using a PHP open-source classified ads solution. eHull managed and maintained the platform through its early growth — handling hosting, updates, customisations, and ongoing technical support as the user base developed.

Phase 2 — Full Rebuild from Scratch

As the platform matured, a full rebuild was undertaken to give Daalely a modern, scalable foundation and a fresh visual identity. eHull built the new platform entirely from scratch:

  • Custom-built classified ads platform — Next.js (App Router) frontend with a Laravel + Sanctum API backend — built entirely from scratch
  • Bilingual support — full English and Arabic (RTL) versions, switchable from the header
  • Category browsing across Electronics, Vehicles, Real Estate, Jobs, and more
  • Free ad posting — users post in minutes with no registration fees or hidden charges
  • User accounts with login, signup, and listing management
  • Safe and secure transaction framework to protect both buyers and sellers
  • Mobile-first, fully responsive design with built-in dark mode
  • Google Analytics 4 for traffic and behaviour tracking
  • SEO-optimised structure for category and listing pages

A Long-Term Project

Daalely represents a decade-long client relationship — from the initial open-source setup through ongoing management to a ground-up rebuild. It's a project that reflects eHull's ability to grow with a client and deliver at every stage, from early-phase platforms to full custom builds.

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