Audience Analytics

Most businesses collect more data about their customers than they realise. Very few use it well. Audience analytics is the process of turning that data into decisions — deciding where to spend your marketing budget, what content to create, and which customers to go after.

What audience analytics covers

Analytics is more than checking how many people visited your website last month. Properly done, it tells you:

• Where your website traffic is coming from and which channels are worth investing in
• Which pages convert visitors into enquiries and which ones lose them
• Who your customers are — age, location, interests, devices used
• How your marketing campaigns are performing against each other

Tools we use

We work primarily with Google Analytics 4 and Google Search Console, alongside platform-native analytics from Facebook, Instagram, and LinkedIn. Where clients have existing tracking set up, we audit it and fix what is not working. Where there is nothing in place, we set it up properly from scratch.

From data to decisions

Raw data without interpretation is just noise. Our monthly analytics reports translate the numbers into plain-English recommendations: what is working, what is not, and what to do differently next month. We do not produce dashboards full of metrics that look impressive but lead nowhere.

Analytics for Hull businesses

We work with businesses across Hull and East Yorkshire at every stage — from sole traders setting up Google Analytics for the first time to established companies that want a proper monthly reporting process.

Talk to eHull about getting more from your marketing data.