The Tie Company Shopify SEO Support

The Tie Company is a UK ecommerce retailer selling ties, bow ties, pocket squares, cufflinks, braces and suits. eHull supported the store with Shopify SEO and ecommerce optimisation work, making key products and categories clearer for shoppers and search engines.

Project focus

The priority was to strengthen the store's Shopify foundations: clearer collection pages, better product search snippets, improved page metadata and a smoother customer journey.

What we improved

• Refined Shopify SEO titles and descriptions across priority product ranges.
• Improved important collection pages for ties, bow ties, slim ties, wide ties, braces, suits and colour-based shopping.
• Added concise collection copy where key pages needed stronger context for customers.
• Improved SEO metadata for core information pages such as About, Contact, Delivery, FAQ, Returns and Suits.
• Reviewed key store settings to support a cleaner customer experience after purchase.

Why it matters

Good Shopify SEO depends on clear product and category signals. The updates help shoppers find the right range faster, while giving Google better context around the store's main commercial pages.

Next recommended work

The next phase should focus on suit collections and high-value suit products, followed by remaining colour collections and accessory hubs. This keeps the work centred on pages with stronger buying intent and long-term organic search value.

Visit The Tie Company website