There are over 57 million social media users in the UK. The businesses winning on those platforms are not always the ones with the biggest budgets. They show up consistently, post content their audience actually wants to see, and treat it as a real channel rather than an afterthought.
Why it works
Social media shortens the distance between a business and its customers. Consumers are more likely to buy from brands they follow online, and more likely to recommend them to friends.
Choosing the right platform
Spreading yourself across six channels and posting average content everywhere is worse than doing one well. Facebook works well for local businesses and community-building. Instagram suits businesses with strong visual appeal. LinkedIn is the obvious choice for B2B. For most businesses in Hull and East Yorkshire, Facebook and Instagram deliver the strongest return.
Content that works
The mix that performs: educational tips, behind-the-scenes content showing the people behind your business, customer results, and direct offers used sparingly. One in five posts can be a direct promotion. The rest should earn attention before asking for anything.
Consistency beats virality
One viral post will not build your business. Two or three posts a week, maintained for six months, builds more visibility than posting ten times in January and going quiet until summer.
Measuring what matters
Follower counts are mostly beside the point. Watch reach, link clicks to your website, and conversions into enquiries. A monthly check-in is enough to know what to do more of.
Let eHull manage it
Effective social media takes time, creativity, and consistency. eHull's social media management service handles the strategy, content, scheduling, and reporting.